Friday 27 September 2013

Open House Alert! 50 West Genesee Street

See it again...for the first time!  1:00 to 3:00 Sunday, September 29th  ML#S280791
($400,000...4 Bedrooms, 3 Full Baths - over 3,000sf includes the third story)


I hadn't seen it like this....totally vacant, devoid of furniture, people and dogs.  I was afraid after the tenant left that it would seem "old" or somehow there would be flaws that weren't noticeable when it was filled with the previous people's things.  But no - as a matter of fact what shows up more are the graceful features that make it so lovely, such a treasure.


So much is included in this photo!  You can see the stained glass on the landing, the marvelous spindles on the oak staircase.  Up on the wall to the right of the window is one of two sconces.  The floors are all hardwood, upstairs and down.  Under the staircase is a closet - excellent use of all space.  The walls were painted (no more wallpaper) and embellished by Chuck Gridley.  The doorway you are looking through leads to the dining room and to the right of that is a small parlor with a wood burning fireplace and bay window.  There are four sets of pocket doors, and they move very easily so they are actually useful.  Beyond the dining room is the kitchen (granite and cherry) and beyond that is a family room/office-type of space. It's so well-lit because of the sliding glass doors that lead out to a deck, then the yard and garage.

It's a home that gets "visited."  I've had two brokers' opens there (two separate listings) and agents return even though they've seen it before, simply because they like the feel of the place.  Past occupants/owners come to the open houses. Even though they've moved on they want to return, and the house welcomes them back.

Come on Sunday between 1:00 and 3:00 to see if the home has the same impact on you!  As usual there will be refreshments of some kind, and possibly a fall surprise and/or incentive to buy it soon.



Monday 23 September 2013

Skaneateles Real Estate - The Occasional Update (September 18th)

I was already to go with the update, but then realized I had to get in the open house alert for last Sunday at 149 N. Main Street in Jordan.  And I am glad I did!  I was busy all the time - just lovely, and everyone really liked the house too which is always important.  From that moment on I was swamped with work and did not get back to the update....so this one uses September 18th statistics.

There are currently 102 single family homes on the market in the Skaneateles area of the multiple listing service.  Of these, 25 are in the Village and 27 are considered waterfront.  Eight of the nine "new" listings in the past week or so are actually re-listings.

There are 24 properties waiting to close, or to have contingencies removed.  Two new Village properties came under contract.

As of the 18th, 74 single family homes had closed, year-to-date.  Two were in the town, and the third is in the Village.  We are getting closer to the Fourth Twenty!  I can almost see 100 sales this year for the second year in a row....

Speaking of 100 sales.....I attended very sadly the funeral of Mary Toman from Realty USA's Camillus office last week.  The church was filled; her calling hours on Wednesday night lasted 5 hours.

Mary was a fixture in the real estate world I joined over ten years ago.  We did several sales together, and there always seemed time for her to talk a bit.  She was a legend - she did over 100 sales a year, every year, for the past 15 years.  She - personally - without a huge team.

But what was more poignant for me was her beginning, lovingly described by Mark Re.  She had lost both parents by the age of 14, so she lived alone on Shonnard Street and attended St. Pat's School on Tipp Hill.  The powers that be felt this was not appropriate, and wanted to put her in an orphanage.  At the court date a woman who cleaned the school stepped forward and agreed to take Mary - whom she didn't really know - into her home.  Such love and compassion Mary paid back over the years in her own attention to the family she eventually had.  And what I thought was also fascinating....she only started her remarkable real estate career at the age of 47.

I will miss her.


Wednesday 18 September 2013

Open House Alert! 149 North Main Street - Jordan

What a gorgeous weekend this is going to be!  The Jordan Fall Festival will be ongoing from Friday to Sunday with all sorts of fun events.  Check it out at jordanfallfestival.com.

149 North Main Street
Village of Jordan
13080
Meanwhile, a short distance away in the Village of Jordan, I will have the beautiful home at 149 North Main Street (ML#S296384) open on Sunday, from 1:00 to 3:00.  It was built in the mid-1800s and they certainly knew how to erect homes that lasted back then.  The walls are thick, and the owners are amazed at how little the utilities cost for over 3,000sf of living space.  The bedrooms are large - something that is usually only seen in master bedrooms these days.  The kitchen has a walk-in (and around) pantry, plus there's a small office just off the living room.

I love the porch and deck...Just sit on the front porch (accessed only from the house) and watch the world go by!  In the rear the decks overlook Skaneateles Creek.  Buy this house, and you own 5 acres plus have the pleasure of fishing from your own back yard.

I look around at the old homes on my way to the house and try to imagine what it must have been like when the house was new, and surrounded only by other homes as glorious (or almost!) as this one on the far NW side of the Village.

So come to see it please - you will be pleasantly surprised by all the updates. My personal favorite is the second floor laundry - but then again, the walk-up attic has even more potential.  Remember - 1:00 to 3:00 this Sunday!


Sunday 8 September 2013

The Third Twenty

Below are the list of closings (in no particular order) and the published closing prices.  These single family homes were listed in the Skaneateles area of the multiple listing service and closed between June 28th and August 7th.


184 East Genesee Street - Village of Skaneateles - $170,000

23 Calemad Drive - Town of Sennett - $480,000

21 East Lake Street - Village of Skaneateles - $260,000

718 Sheldon Road - Town of Skaneateles - $430,000

782 Franklin Street - Town of Skaneateles - $168,400

2111 Terrace Lane South - Town of Skaneateles - $430,000

1983 Collard Road - Town of Spafford - $355,000

1275 Oak Bluff - Town of Skaneateles - $1,150,000

179 East Genesee Street - Village of Skaneateles - $244,900

2671 East Lake Road - Town of Skaneateles - $585,000

50 West Lake Street - Village of Skaneateles - $816,000

10 Goodspeed Place - Village of Skaneateles - $157,000

2445 East Lake Road - Town of Skaneateles - $975,000

3187 West Lake Road - Town of Skaneateles - $996,000

3 West Austin Street - Village of Skaneateles - $400,000

3543 Lost Hollow Road - Town of Skaneateles - $440,000

111 Twisting Lane - Town of Niles - $342,000

2987 East Lake Road - Town of Skaneateles - $2,835,750

871 Franklin Street - Town of Skaneateles - $222,500

3900 East Street - Town of Skaneateles - $280,000


Skaneateles Real Estate - The Six-Week Update

I am not going to bore you with what came on and what sold.  A lot came and went, and there are more single family properties waiting to close than Village listings.  I can summarize though.

Currently there are only 103 listings in the Skaneateles area of the multiple listing service.  Of these, 24 are in the Village and 30 are waterfront.

There are 26 homes waiting to close.  Of these, 8 are in the Village and only 4 are waterfront.  Village for a second year remains highly desirable.

So far, year-to date, we have 71 homes that have closed.  Of these, 25 (40%) are in the Village and 13 (18%) are waterfront.  The total number of closed homes compares with 2012 when by this date there were 81 sold and closed homes.  Not as good as last year, which was record-setting, but certainly better than 2011 when we only had 50 homes closed.  The trend is upwards, the Village is booming, and the prices have increased also.  The median list price increase is only $10,000, to $300,000.  But there were only 2 homes listing over a million that closed in 2012, and 8 (count 'em!) in 2013.  So far!

Update - All Summer Long





I opened up today to finally write an update.  I took an unprecedented two months away (although it hasn't seemed that long).  I wrote to a friend that I wasn't going to let real estate consume my life - but it did this summer.  This blog falls somewhere between personal and business....I love writing, always have, but like much of my non-professional life it has to take a seat behind the pressing needs of seeing, showing, and selling homes.  This can wait.  And has - way too long!

What was missed in the past couple months?  Personally, I can say the biggest change in my life was the birth of our second grandson, Oliver, on August 2nd.  I was taking photos of my new listing in Jordan (see above, and more on that later) when the call came that maybe we should think about heading down to Manhattan.  Bob came back from his job down the lake, I called for "dog support," and we left around noon.  A few minutes later we learned they were at Mt. Sinai.  An hour later the texts stopped.  At the Scott exit on Route 81South we stopped for a minute - and got the text the Oliver had been born.  We were in the City and able to hold him by 5:00 - amazing!  He is dark-haired (for now) and has a lot of it that sticks straight up.  Smaller than Liam, we know he will hold his own.

The week before my poor little Fiat was smashed as I showed a house on Orchard in the Village.  Never seen, it was sent flying over lawns to rest in the street.  No one - thank goodness - was hurt.  The driver experienced the opening of air bags and walked away, refusing medical assistance.  I was able to drive away (sort of) and after 5 long weeks in the Elbridge Summit body shop, am back on the road.  I doubt I will park on a Village street again - and think, please, before you do!  It's the second time I've been hit while parked.

Many of my listings have been sold and closed, with new ones coming on for the fall season.  The beauty above is in the Village of Jordan, at 149 North Main Street.  Huge house with huge bedrooms, a grand deck, sittable front porch, walk in and around pantry, second floor laundry, newer windows and a remarkably low utility cost.  The roof and furnace are basically new - what's to do but enjoy?  Oh yes - you can fish, too - the five acres is bisected by Skaneateles Creek!  An amazing property - listed for $245,000.

Monday 12 August 2013

100 ways to acquire real estate

This is the best time to purchase real estate whether you are a first home buyer or an investor before the market turns around and properties start becoming unaffordable again. There are many different ways to acquire, finance and sell real estate whether you have cash or not. Having money helps you negotiate a better deal because you can close quicker and eliminate financing fees.

The following are 100 ways to acquire real estate:

  1. One of the favorites for investors is for sale by owner (FSBO.) As a buyer you negotiate directly with the seller and are able to find out his needs thus getting a better price
  2. Having bird dogs that scout for properties for you to review and purchase and pay them a specific amount when the deal closes. These can be friends, fellow investors, neighbors and others
  3. Rental homes are another source of houses for sale. Most landlords are willing to sell a vacant property rather than wait to put another tenant in.
  4. Knocking on doors to ask owners if they are interested in selling their property in the future is another way. You may get a call down the line when the owner is ready to sell
  5. Probate properties are another great way of acquiring real estate. Find out from your probate department where these properties are usually listed
  6. Estate sales can found through antique dealers who may have great contacts
  7. Government Auctions can have cheap properties
  8. Expired Listings can get you sellers that are motivated
  9. Some investors sell deals at wholesale prices
  10. A good relationship with an investor real estate agent can lead you a good deal
  11. Buying the remainder interest of a life estate and have the owner deed you their rights
  12. Signs out on the road can lead motivated buyers to you
  13. Flyers are very inexpensive and can be distributed to homes in the area you want to invest in
  14. The more traditional way of driving neighborhoods can help you locate homes that are in bad or desperate condition where the owner might be considering to sell
  15. Door hangers in your neighborhood can generate calls from sellers
  16. Fire damaged property can be a great deal if you have rehab experience
  17. Divorce can force a couple to sell their property
  18. Relocating owners are very motivated sellers
  19. Judgements that the owner cannot afford can force him to sell his property
  20. Out of State owners are more motivated to sell their properties
  21. Model Homes can be purchased and then leased back to the developer
  22. Vacant Lots purchased can be used as down payments to acquire other properties
  23. You can put down reservation on lots and sell them later for a profit
  24. Great deals can be found in abandoned home if you are able to track down the owner
  25. Bug controllers can refer properties to you that they worked on and have found out the owner want to sell
  26. Sheriff’s Sale also have good deals on properties
  27. With so many properties on the market, real estate auction companies have become popular and some houses are sold at very good prices
  28. IRS also sells homes to recover unpaid taxes
  29. The county also sell homes that property taxes are unpaid
  30. Estate Sale
  31. Veterans Administration also has homes for sale that have been foreclosed on
  32. Bank Owned properties are also another source and can be very profitable if the are sold for less than their fair market value
  33. Eviction courts have names of landlords who might be considering selling their property
  34. Properties with code violations may have owners who do not have funds to correct them and wants to get rid of the property
  35. Properties with mechanic liens are also another source of motivated seller
  36. Foreclosed properties can be great if you are able to negotiate with the owner
  37. Lawsuits can also force an owner to sell his property to free up some cash
  38. Partnership liquidation that owns real estate can help you secure great deals
  39. Trading homes can be another way of acquiring a property
  40. Private lenders can sell you their bad loans or let you take over properties that have been foreclosed on
  41. Some people prefer to own a nice car and would prefer to sell their home to purchase it. Car sales men can be a great source of who is wanting to sell their house
  42. Reverse mortgage can help you take possession of a property by paying the homeowner until he moves out or passes away
  43. If the owner needs cash you can give it to him for part of the equity in the home
  44. Assumable loans is one of the ways to acquire a property with little cash down
  45. Inheritance is another source of finding great deals on properties. Most children do not need them and can be great for seller financing if they are free and clear
  46. Investor bundles are properties being liquidated by investors because they investing in something else
  47. Large companies with high a turnover can make great referrals for owners wanting to sell
  48. With the world going online a lot of good deals can also be found on the internet
  49. Natural disasters can lead to an inventory of homes that need little work to be sold for large profits
  50. Other liens placed by the city or county can let you acquire the property if you pay off the lien
  51. Tax notices for increased taxes may force owners to start considering selling their homes if they cannot afford the payments
  52. Right of redemption can be purchased from the owner after the property has foreclosed and you can purchase that home for yourself at the cheap auction price
  53. Title companies can also be a great source of properties that fell through escrow for various reason and you can go acquire them at a great cash price
  54. Insurance companies can let you know properties that they do want to pay claims for and you can acquire them for a good price
  55. Carpet cleaners can also give good referral for properties going for sale
  56. Newspaper Carriers know and see a lot in the neighborhoods and can be a great source
  57. Postal workers get move in and move out notices and can provide you with many referrals
  58. City Inspectors may know properties that owners may want to sell
  59. Divorce Attorneys can refer you clients who want to sell their homes
  60. Bankruptcy Attorneys can also refer you clients who want to sell their homes
  61. Remodeling Contractors are usually used by owners getting ready to sell
  62. Missing Meters can mean utility companies have shut of power  and the owner may be selling his home
  63. Bail Bondsman sometimes have properties placed as collateral that are for sale
  64. Homeowners Association have liens, deed restriction  and code violations that may force the owner to sell
  65. Landlords with section 8 tenants may want to unload at low prices
  66. Local Investment clubs have other investors who may also have deals
  67. Landscape Companies are can also lead you to great properties
  68. Police may have property that need to be auctioned
  69. Gambling dealers are also a great referral source
  70. Pizza Delivery also see a lot in the neighborhoods and can be a great source
  71. You can pay an owners car payment to prevent it from being repossessed for an option to purchase the home
  72. Bankers have a lot of contacts and can lead you to some great properties 
  73. Funeral Directors may choose to offer your services to bereaved family members
  74. Bartender hear a lot and may be a great source of motivated sellers
  75. Marriage Counselors may have a divorcing couple who want to sell their property
  76. Dentist and Doctors have lots of contacts and can be a great referral source
  77. Accountants may have clients who want to sell their properties
  78. Subcontractors learn of sellers when performing their contract work and can refer their clients to you
  79. Handymen are called for repairs before the sale of the property and also can give you great leads
  80. Building Inspectors know of sellers who would prefer to sell than correct a violation
  81. Local cable companies provide their service on a move in or move out and can be a great source
  82. Private investigators can provide useful owner information on abandoned properties
  83. Moving companies can let you know on owners moving and planning to sell their home
  84. Churches and charitable organizations receive property as donations and can be a great source of great deals
  85. Furniture Rental Stores’ customers usually move eventually and sell their properties
  86. Retirements homes have retirees who need to sell their property
  87. Foundation and Concrete companies know properties that cannot afford their services and the owner may be willing to sell it
  88. Rental Management Companies know when property seller wants to sell and can notify you
  89. Hardware store clerks are in touch with owners making some improvements before selling
  90. Parent Teacher Associations know a lot about who is moving out of town and you can offer your services to purchase property
  91. Window washing companies may also be a great source for leads
  92. Garbage men see a lot and can give you good leads
  93. Rent to own gives you the opportunity to control the property with little cash down and purchase it at a later date.
  94. Flood zones can make an owner uncomfortable with the high insurance payments and may consider selling
  95. Water and Sewer hookups can let you know who is moving in or out for owners that may sell their home
  96. Check cashing companies can also be a great source for leads of owners with financial trouble that need to sell their home
  97. You can offer to pay for roof repairs for an option to purchase the owners home
  98. You can also offer to pay college tuition for someone else for the option on the owners property
  99. Contractors can refer properties that have rejected their bids as the owner may decide to sell instead
  100. Properties with encroachment may not be fully insured by the title company and the owner may consider selling

Sunday 11 August 2013

20 Ways to Rent Out Your Home Faster

While running a successful rental marketing company and renting out my numerous rental properties. I have picked up a few tricks along the way.

Below are 20 ways you can rent out your home faster 

(There are plenty more ideas and if you have some please comment and I can add to the list):

1) Pricing Matters
There are many ways to price your home competitively in the marketplace. Some tools to help you along the way are: RentSlicer.com, RentOmeter.com and Oodle.com

2) The time of the Month Counts
The best times to gain a tenant are March, April, May, June, July and August. These are the main months when renters move due to seasons, schools, etc.

3) Throw some Make-up On
Have you ever toured a model home for sale? What do you notice? Are there magnets on the fridge? Are there clothes in the hamper? Are the walls scratched? The answer is no. Why? This is what sells homes. Touch up with paint and remove all clutter and you will see a big difference.

4) Replace Light bulbs and Fixtures
A rule of thumb is more light is better than less. Make sure all lights actually have light bulbs. If you were like me, I had 1970’s fixtures. Do you still wear 70’s clothes? I hope not. Your old fixtures should go too.

5) Good from Far, Far from Good
When you went on your first date, did you wear the same dirty old sweatpants as you do now. Don’t worry,
I still wear mine. We all know first impressions count and people DO judge a book by its cover. With that said, make sure your address numbers are hanging straight, you touch up the paint, you mow the lawn and pull the weeds. Add a few fresh plants, it won’t kill you but it will help rent your home faster.

6) The Internet is Dead
Actually it is far from dead. The internet is the most cost effective way to advertise your property. There are many great sites to post to including some favorites like RentVine, RentalHomesPlus, Craigslist, BackPage and others. Go here for a list of comprehensive rental websites and utilize Rent Marketer as a rental advertising resource. Rent Marketer takes the pain out of posting to many rentals sites as they do all of the posting for you to currently over 80 rental sites.

7) Would you Like an iPod with That?
A trick from apartment communities is to offer an incentive to sign the lease now. Some ideas on incentives are offering 1 month free, receive a free iphone or other electronic goodies, free pizza certificates, etc.

8) My Granite, Stainless Steel Beauty
Doesn’t the sound of ‘Beautiful”, “Charming”, “Great Location”, “Spacious”, “Attractive”, “Gorgeous”, “Fantastic” and “Lovely” feel like nails being dragged down an old chalk board. According to Steven D. Levitt, the author of “Freakonomics“, he suggests that homes that tend to not have many specific attributes worth describing, like those above, correlate to a lower sales / rental price. “‘Spacious’ homes are often decrepit or impractical. ‘Great neighborhood’ signals a buyer that, well, this house isn’t very nice but others nearby may be.”


What are some of the words or adjectives that are used to help increase the value of ones home and decrease vacancy rates for rental properties? Here’s the breakdown: Granite, State-of-the-art, Stainless Steel Appliances, vaulted Ceilings, Maple, Gourmet, Corian, Wood Floors.

9) Clean Your Room
Did your mom ever tell you to keep your room clean? It wasn’t for sanitary reasons but rather just in case she left your father she would be able to sell the home faster. I need to stop projecting. No, in all seriousness, be sure to dust and clean everywhere, including behind the fridge. You never know where people might look.

10) Toilet Paper (not the kind in the airport bathrooms)
The small things count. Women in particular like it when the toilet paper is rolled nicely and if it has a triangular shape towards the end like you see in hotels. Men are just glad it has a bathroom.

11) You Smell Good
Fragrance is extremely important when a tenant is touring the home. View 10 tips on making your home smell better.

12) Photos are Worth, well You Know
Adding photos to your online and offline ads are very important. Studies have found that photos can increase lead generation by more than 400% as compared to not having photos at all. All of the suggestions within the top 20 need to be applied when taking photos. No clutter, clean, lots of light, etc.. Top rooms tenants are most interested in when viewing photos are front of property, kitchen, living, master, bathrooms and backyard if it has one.

13) Virtual Tours Make Momma Happy
We are not quite to the futuristic virtual tour I proposed here but virtual tours are becoming better. You can use a professional service or do one yourself and upload it to youtube.

14) I am old and Don’t have that Internet!
Those young whipersnappers with their internet thingie. If you don’t have access to the internet and you just don’t care to learn, there are some off line tips you can do to generate more awareness for your property. You can add a sign in your front yard. You can add an ad in the local paper. You can send out flyers to all of your neighbors. You can add flyers to your local grocery store.

15) Water the Lawn
A dead lawn is a dead rental close. Don’t attract the bad tenants with a dead lawn.

16) Clean the Windows
Windows get dirty over time. Windex them before a showing to enhance the properties look and feel.

17) Let There be Light
A mistake when showing a property is to not open the blinds up enough to let light in. This is an easy way to let more light in.

18) Are you Going to get That?
According to the National Association of Realtors, 50% of email leads are never even opened. A majority of phone leads go unanswered. Studies also show that if you respond to emails immediately and answer phone calls, you are much more likely to get tenants to fill vacancies.

19) Get a property manager
I personally use a property manager to manage all my properties. This makes it much more easier for me to concentrate on other things like acquiring new properties. A property manager has lots of contacts and past tenants that they can contact to help fill your vacancy faster. Total cost of a property manager is usually 1/2 of first months rent and then 10% of gross rent each month after that. For more information on property managers go to NARPM.

20) Rent to Own Option
A rent to own option could be a good way to get quality tenants into your home. Each month a percentage of their rent can go towards their down payment to purchase the home at a predetermined amount over a predetermined amount of time.

Sunday 28 July 2013

Skaneateles Real Estate - The Summer Update

High summer - rainy day....perfect for writing this blog.  I had thought about doing an open house out at Ten Mile Point in part because it's the boat show this weekend.  Glad I didn't.  On days like these Alex and I would head for the movies from camp.  We'd stop at McDonald's - a rare treat - and avoid going back to the lake as long as we could.  Now I love days like this - if I start at the lake and don't have to think about going there.  Curl up with a good book, put on an old movie.  Or, like today, write my blog.

Currently in the Skaneateles area of the multiple listing service there are 108 active single family listings.  Of these, 27 are in the Village and 30 are deemed waterfront.

Ten new ones have come on the market since I wrote the last update - 22 days ago!  They range from a low of around $200,000 to a high about $600,000.  Only two are waterfront and only two are in the Village.

There are 23 homes listed as under contract.  Five are new - and four of these are in the Village.  The homes under contract range from $200,000-ish to well over a million dollars.

Year-to-date there are now 54 sold and closed homes.  Twelve of these have closed since the last update.  Five were in the Village and 3 were waterfront.  Prices range from under 200K to over a million.

Last year was a record-breaking year for sales in Skaneateles.  At this time there were already 61 closings, so we are near that mark.  There were also a great number of Village homes and I thought that trend may have waned.  The numbers show differently - 19 of the 54 closings this year were Village as compared to 27 of the 61 closings in 2012.  The Village is still quite a desired commodity.

By the way - we had a very wonderful dinner last evening at the Glen Haven Hotel at the south end of the lake.  I had my brie that I love so much, and Bob had huge shrimp and a pasta of some kind.  For me, a rhubarb and mango crisp (a la mode, of course!) for dessert finished it off.  But mostly we just soaked in the beautiful setting on the porch, looking out at the lake while the sun set.  A splendid place to celebrate new beginnings and remember old times.

Tuesday 9 July 2013

Real Estate: A Free Guide to Sales and Essential Terms

All you need to know about agents, listings, and home sales

Real estate sales can be a confusing process for home buyers and sellers. Reading this brief article will help you understand the step-by-step process of a real estate transaction as well as the essential roles of real estate agents, brokers, and escrow professionals. Whether you are buying or selling a home or business, taking on a new mortgage, or looking to invest in real estate, you will be better equipped to succeed if you have good knowledge of the important terms and steps in a property sale.

Real Estate: A Free Guide to Sales and Essential Terms

Real estate sales can be a confusing process for home buyers and sellers. Reading this brief article will help you understand the step-by-step process of a real estate transaction as well as the essential roles of real estate agents, brokers, and escrow professionals. Whether you are buying or selling a home or business, taking on a mortgage, or looking to invest in real estate, you will be better equipped to succeed if you have good knowledge of the important terms and steps in a property sale.

Essential terms in real estate

Real estate is a legal term which refers to land and the fixtures upon it, including buildings. In the United States, residential and commercial real estate are the two main categories of real property. Ownership interest in real estate can be bought, sold, mortgaged, and exchanged. An owner can also lease property to a tenant in exchange for rental payments.

Real estate broker and real estate agent (salesperson): Brokers are licensed under state law to assist buyers and sellers with real estate transactions. Brokers are normally paid on commission as a percentage of the property’s sale price. Agents, who also must be licensed, work on behalf of brokers either as employees or independent contractors.

Agents have the most visible role in listing and marketing sale properties as well as representing prospective buyers. If you see a property listed for sale with Jane Smith at Prudential, Century 21, or RE/MAX, for instance, then Jane Smith is probably the agent whereas the head of her office would be a licensed broker who could legally facilitate the transaction.


Multiple Listing Service (MLS) and real estate listings: When a seller agrees to let a broker and agent sell his or her property, it is then listed for sale. In recent years, brokers, agents, and potential buyers have turned to centralized online listing services. These are known collectively as the MLS. There are several different MLS listing sites, some of which are open only to members and others open to the general public. An MLS service generally combines the listings of brokers who are members of that service, such as the National Association of Realtors in the United States or the Canadian Real Estate Association north of the border.

Commissions are a percentage of the property’s sale price, due at closing, which normally are paid by the seller to the listing broker. If the buyer is represented by an agent also, then the commission is split with that agent’s broker as a finder’s fee for delivering a willing buyer. The brokers, in turn, will pay their agents a portion of their commission. Generally, these amounts are set by the time the property is listed.


Mortgage loan: A mortgage loan is a loan to finance the purchase of real estate. The mortgage itself is the borrower’s pledge of a property as security (collateral) to secure this loan. The bank or other lender therefore receives assurance that if the borrower defaults on the payment obligation, then the lender can seize the property and sell it to pay off the loan. This process is known as foreclosure.

Deeds are legal documents (instruments) which grant a right, in this case title to property. There are several important types of deeds, and it is important to know the basic differences. As a seller, you should know what you are promising under the law, while as a buyer you should know what interest and warranties you are receiving.

General warranty deed: This is a type of deed where the seller (grantor) guarantees that he or she has good, clean title to the property and has the right to transfer a full ownership interest to the buyer. In this type of deed, the seller is warranting that there are no competing claims on the title and no hidden liens or encumbrances such as easements. If this type of deed ever fails in the future, then the seller (grantor) is promising to compensate the buyer (grantee) for the value of any loss as a result.

Special warranty deed: This is similar to a general warranty deed, but it may be slightly more limited. For example, the warranties may be limited to any defects or issues that arose after the seller’s interest in the property began. There are other variations on special warranty deeds, depending on the particular state and transaction.

Quitclaim Deed: This is the simplest type of deed, with no special warranties. The seller promises only to deliver the buyer with the same interest that he or she (the seller) has in the property. The seller’s title may be very good or very poor; it is the buyer’s responsibility to conduct due diligence and bear the risk of any future issues with the title. After this type of transfer, the buyer has no recourse against the seller for any type of competing claim, lien, encumbrance, or other title defect.

Deed of trust: This is a mortgage deed, as used in some states, not a deed used to transfer title to property.

Bargain and sale deed: This type of deed, often used by executors of estates or by public officials after a property is seized for tax default, implies that the grantor has good title to transfer to the buyer, but includes no separate warranties of title.
Grant deed: In some states, grant deeds are routinely used to transfer property. They must contain a legal description of the property, be signed by all people transferring the property, and be notarized. No special warranties are included. In these same states, title insurance is often used as a means of ensuring against any future risks.

Title, Chain of title, and Title insurance: When an owner of property has the full legal right to control and dispose of that property, he or she is said to have title. This is often evidenced by a legal document such as a title deed or certificate of title. Chain of title refers to the history of title for a particular property, including all its past sales, transfers, liens (e.g. mortgages) and other encumbrances (e.g. easements granted). To ensure good title and protect against defects, one can search the property’s title history and make certain that there are no such problems. Title insurance is often purchased at the time of property’s sale to protect against the possibility of any title claims and defects.

Additional terms are covered in the following step-by-step overview of a property transaction.

The sale of real estate, step-by-step

A seller decides to sell a property. This could be any type of property (residential, commercial, industrial, agricultural, etc.), but for purposes of this overview we will cover a simple residential property sale. The seller talks with an agent and signs an agreement allowing that agent to list the property for sale on his or her behalf.
The property is then listed on the MLS (Multiple Listings Service), which other agents and prospective buyers can search online. Agents may further promote properties using sandwich-board street signs, newspaper ads, open houses, and other methods of selling.

A potential buyer, who is represented by an agent, looks at the property and decides to make an offer to buy it. The amount offered may be less than the listing price and/or the buyer may include other conditions for negotiation (e.g. “seller will fix the broken window in the living room before the close of sale.”) Normally, the buyer also puts down a good faith deposit (earnest money) to indicate his or her seriousness. This deposit is kept by the broker or escrow professional until closing, though if the buyer defaults after contract conditions are met, this deposit may be forfeited to the seller.

The buyer’s agent then transmits a legally-binding offer to the seller’s agent, who informs the seller. If the seller accepts, then they have a deal, and a contract is formed to sell the property at the price offered by buyer. Alternatively, the seller may reject the offer or make a counteroffer, in which case their negotiations may go back and forth a few times before everyone is satisfied.

Once they have an agreement, the clock begins ticking. The closing date, which is specified in the contract, is the date when the sale becomes final and ownership interest in the property transfers from seller to buyer. The period of time before closing is popularly known as escrow.

During escrow, each side must work to meet the conditions of the contract so that the sale can be finalized. The seller must ensure that the property has a clean title, that any promised warranties are fulfilled, and that any defects in the property’s title or condition are fixed before the sale closes.

The seller must provide the buyer with any disclosures that are required by law (e.g., lead paint). The buyer also has a right, during escrow if not before making the offer, to order inspections of the property (e.g. structural and pest inspections). If there are any unsafe or unforeseen problems, then either the seller can get them fixed or the buyer can negotiate them into a discount.

The buyer’s major obligation before closing is to come up with the money to buy the property. Often, this means arranging for financing in the form of a mortgage loan (loan secured by the property). As the contract usually includes financing as a condition, the buyer normally informs the seller (via their agents) once the financing has been secured so that this condition is removed. If the buyer cannot obtain needed financing, then the sale can fall through, although if it is a matter of timing, then the buyer may be able to negotiate an extension to the closing date.

There are a great many details during escrow, which normally are overseen by a closing professional. In states where title companies are used commonly for title insurance, then a title or escrow agent can oversee closing details, including clearing title, disbursing funds, recording the deed and security documents, paying off existing liens or mortgages and prorating property taxes to ensure a complete closing. In other states, the closing professional may be an attorney or paralegal, the mortgage lender, a broker, or another third party.

In the final days before closing, the buyer or buyer’s agent normally has the right to inspect the property. This is known as a walk-through. Any remaining defects are reported to the seller, who still may fix them or agree to an adjustment of the final purchase price.

At closing, the seller delivers access and title to the property in exchange for the buyer’s payment of the purchase price. The parties need not be present at the time and place of closing as long as the proper closing documents have been completed and signed.

The closing professional should then make sure that all money is disbursed, including commissions, and that the transfer of interest is properly recorded.

Marketing Your Real Estate Investing Business for "Guaranteed" Success

Creating an amazing future buying and selling real estate for profit

How to write compelling letter's and postcard's that get seller's and buyer's to respond immediately.

This topic seems to be the most challenging for most investors. I know when I first started this was a big hurdle for me. So we’ll start out with finding leads. I don’t know about you, but I want sellers calling me with properties for sale. I didn’t want to be the one calling them. I hear about investor’s cold calling the FSBO’s (For Sale by Owners) in the newspaper.

I personally would rather have my finger nails pulled off trying to cold call a potential seller in the newspaper.  I’m not saying that calling on the newspaper ads wouldn’t turn up a deal or two. What I’m getting at, is you need specific questions answered in order to find out if this is a deal.

How many sellers that you contact from an ad in the newspaper would give you their loan balance? Not too many. But if they call you off your marketing,  in most cases they would give you all the information that you ask for providing they need to sell their property and are motivated.

It’s about positioning your self for success. Let seller's chase you to sell their property, NOT the other way around.

So let’s get into how to get consistent leads. If you’re just starting out and your real estate marketing funds are limited let me give you a few quick ways to locate Seller’s.

Drive specific neighborhoods where you want to buy property. Make sure if you’re looking for fixer uppers that you’re NOT in a gated community. Stay in an area where you know that these homes need some work. Drive the area and take down addresses of properties that have over grown lawns, the paints pealing, the roof is in bad condition. The property should look ugly compared to the rest of the houses in the neighborhood. After you collect 10-20 addresses you now have to go back to your office and look up the owners on your property appraiser’s website. I’m here in Seminole County so my property appraiser’s website would be “Seminole County Property Appraisers.” You’ll write down the name and address of the owners and send them a letter or postcard stating that you purchase properties in this area.

You can also drive these same areas and collect all the addresses from Seller’s that have a FSBO (For Sale By Owner) sign up. Not a realtor sign. A For sale by Owner sign. Collect the address and send them a letter or postcard. Let them call you after receiving your message. This qualifies them that they want to sell their property quickly. Usually a Seller trying to sell a property without a realtor already knows that they have little equity in which to pay a realtor’s 6% commission.


Another cheap way is to run an ad in the local paper. Please don’t use “We Buy Houses” in any of your advertisements. If you want to separate your self from everyone else you need to market yourself differently so people remember you.

Give the potential Seller a reason to do business with you over anyone else. My unique selling proposition was… “Sell Your House Today and Receive the Exact Same Equity that You’d Receive if you listed and Sold through A Realtor Guaranteed”. That’s a benefit driven headline that most Sellers want. This is how I bought subject to properties. Expired listing’s is a great list to buy properties that need little work. I hope everyone understands how to do Subject To Investing.

You can put ads in Craigslist.com for FREE. I’ve never used it to buy properties but it works well when looking for buyers, renters and Lease Option tenant.

Once you’ve done a deal or two you then need to decide how many properties you want to buy. This will also be determined if you’re doing this full time or part time. Write down your goals. If you only want 1 to 5 houses a year you can probably do that with $100.00 dollars a month. If you want 2-4 houses a month than you’ll probably need to spend $1,500.00 a month depending on where you live.

Before you do any marketing you’ll need to figure out who your best prospects are. In other words, who needs what you have to offer. You want to market to prospects who need to sell their home quickly. Like…

  1. Pre-foreclosures
  2. Expired listings
  3. Divorce
  4. Bankruptcy
  5. Probate 

Those are just a few to start with. Here’s what I see most investors doing. They get their marketing working, they get a few calls and they find a property that they purchase. They then get so caught up in getting it sold they shut down the marketing to buy properties.

Let me use this analogy… your marketing is like a big Jumbo Jet. The Jet uses an incredible amount of energy to get off the ground, but once flying the plane uses little effort. Your marketing is exactly the same. It will take you approximately a month before you begin to see leads coming in. So you need to stay consistent with your marketing so the leads will begin to come in on a daily basis. If you shut down the marketing then you’ll have to re-start the process all over again. Once you have your marketing up and running you should never shut it down. That’s why most investors are on what I call a rollercoaster ride.

Here’s the best way to get consistent leads each and every month. Pick your best prospect list. Decide how many properties you want to buy. Then put together a sequential mailing to each prospect list. I suggest at least 3 sequence letters to each list. Let me give you an example…

If you’re mailing to prospects who own multi family properties, I would mail to this list once every 3 months for a total of 4 times a year for the best results. Mailing to a prospect once is the worst thing you can do in business. In order for a prospect to remember you they need to see your marketing at least 7 times. If they need to sell they will respond in most cases within 3 mailings. You must also never forget to have a compelling reason for your prospects to contact you. The prospect only wants to know “What’s in it for me” You’ll get a much better deal if you get sellers to respond before a realtor’s gets involved.

It’s imperative that you have these 6 Key factors when writing a sales letter or postcard to a seller.


  1. A compelling benefit driven headline that gets the readers attention.
  2. All mailings should be personalized.  Dear John, Not Dear Homeowner.
  3. The body copy must provoke their pain and give them the solution.
  4. Must have a P.S. that re-states the benefits to the seller. Why? Because most people go to the end of the letter first to see who wrote it and they read the P.S first.
  5. Must have a deadline or a reason for the seller to respond quickly.

You’re wasting your marketing dollar if you send out a letter or postcard that says…I want to buy your house please call me. No, it needs to let the seller know that they need to act NOW otherwise you won’t be able to help them. Some thing like… John my lender has notified me that I can only purchase 4 houses a month due to the credit crunch. I just put 2 under contract last week. If you need to sell your property at 2345 Main Street then I must hear from you immediately. Otherwise you’ll have to sit around another 4-6 months waiting for a qualified buyer.

Must have a call to action. Tell the seller what you want them to do. Call you now, go to your website and fill out the form, fax back the enclosed information etc.

Let me give you a quick action formula that we teach at our  real estate investing education network .

  1. Put out 25 signs a week.
  2. Send letters to expired listing in your specific zip code.
  3. Send letters or postcards to pre-foreclosures only in you specific zip code.
  4. Get a list of multi family owners and mail a sequence letter to this list every 3 months. This list depending on how many Multi family properties you have in your area can be the entire County. If you have a lot of multi family properties then  just choose a zip code.
  5. Get a carrier route map and pick out 8 carrier routes in a specific zip code and mail to each one every two weeks. When you finish start over.
  6. Get a list of FREE and clear properties and mail to them every 3 months.


Pick 3-4 of these lists and begin a mail campaign. I can guarantee you that you will have at least 25-35 leads a month coming in. You can get the lists from www.melissadata.com  or www.actonelists.com

Now that you have all the leads you can handle lets go into selling or occupying houses quickly.

Let me say that I do NOT think it’s a good idea to go get hard money loans in our current market. It’s too easy to get seller financing and to take over existing loans “Subject to.” That way you have several ways to sell a property and you’re NOT stuck trying to sell it for all cash as you would be using hard money.

The best ways to sell properties is to buy them right. If you need to sell a property quickly in today’s market, you just need to sell it cheaper than any other comparable home in the area. It also must be in “A” plus condition for this neighborhood. Just understand that it may still take 60-90 days to sell or longer depending on where you live. You’re probably going to want to be at least 5% below recent comparables depending on how quickly you want to sell.

This is why I won’t even consider buying a property without being able to take over the property “Subject to” the existing loan. I also like homes FREE and clear where we can have the seller carry the note until we sell the property within the next 5-10 years. I will NOT buy a property with a balloon payment of less than 3 years unless I’m stealing it at a huge discount. I had all the sleepless nights that I could handle when I first started investing using hard money. I won’t go down that road again and I don’t think you should either unless you really know your exit strategy and you bought it right.

If you don’t know what subject to investing is, it’s when the seller allows you to take-over the existing debt without paying it off. The seller stays on title until sold sometime in the near future.

This way I have several ways to sell the property. I can sell it for all cash. I can do a Lease Option on the property. I can rent it until the market turns or wholesale it to another investor for quick cash.

Let’s go into how to market your properties to get them filled quickly.


  • Newspaper ads.
  • Signs work very well.
  • Flat fee listings with realtors.
  • Craigslist.com is a very good source.
  • Letter and Postcards to Renter’s in the area. Did you know you can get a list of tenants who have a specific income who are now paying close to what you’re asking on a lease to own.


Let me give you an example…

If you just picked up a property with a monthly payment of $1000.00 dollars and you were going to sell it for $125,000.00. You could get a list of all the renters in the area who are now paying $900.00-$1,200.00 a month who make a combined household income of $50,000.00 a year. The only thing you need to do is give the renters all the reasons why it makes sense for them to lease to own rather than throwing their hard earned money away on rent. It comes back to being able to craft a sales letter or postcard that gets prospects to respond.

I had a couple people ask me about doing a Live Webinar on crafting a successful sales letter. If anyone would be interested just email me at glentradestar@aol.com

These are the top ways to get properties filled quickly. The worst number in marketing is the number one. You should be using at least 2-3 different ways to bring in leads depending on how many properties you have available.

When you really get good at this business it will be when you already have a good buyers list

Let me give you an example…
 
When you crank up your marketing to sell properties you will have buyers contacting you to lease to own your properties. If they want a 4 Bed 2 Bath home in a specific neighborhood and can put $7,000 dollars down as a NON refundable deposit. Wouldn’t it be easier to shoot out 2000 postcards to this area knowing you already have a buyer? That’s when the business becomes fun.

This by the way is how you build wealth by not selling everything you get your hands on.
If you don’t know how to buy properties "Subject To” you should learn now, because going down to the bank for financing is going to get ugly. Besides you want to be able to buy as many properties as you can locate, NOT how many the bank’s will allow you. That’s what poor people do, they allow others to dictate their lives and income. I suggest you take over as many properties as you can, because when the dust settles 7-10 years from now the investor's who acted will be the ones sipping martini’s on easy street.
This is how you create and make big money in real estate buying and selling houses. Creating as much passive income as possible so you never have to worry about your future or retirement.

Real Estate Investing Education "Subject To"

How to take over existing properties "Subject To" the existing loans

How to get Amazing Results Buying and Selling Houses for Profit

I want to walk through subject to investing just to make sure everyone understands that this is your best strategy for making money investing in real estate in today’s market.

Ok, first off let me explain exactly, what is subject to. Subject to investing is taking over the existing loan without paying the underlying loan off. When we take over loans subject to, the loan stays in place and the seller stays on title until we’re able to sell it sometime in the near future.

Now, most new investors will ask how can you take over an existing loan that way and leave it in the sellers name when all loans nowadays have a due on sale clause?

I get asked all the time…Won’t the lender call the loan due? Well, my answer is they certainly can. Will the
lender call the loan due? Not likely as long as the payments are being made. The banks don’t want houses they want payments and as long as they have a performing asset they are not going to call the loan due in order to have a non performing asset.

Just to give you an example of this. I was doing a short sale on a property here in Orlando last year. I only had 2 weeks to get this short sale completed before the first lien was taking the property to the court house steps for auction.

The second lien holder had no problem discounting their inferior lien, to where I was willing to pay them off at closing. I got all the paperwork in place to bring the first current. I sent in the paperwork to the first lien holder and it came back to me in the mail because I forgot to write the loan number on the check.

Needless to say the property went to the courthouse steps to be auctioned.  Fortunately nobody bid on this particular property, so the bank called me back to see if I was still interested. I told the bank that I was, but I wasn’t willing to pay cash. I asked them, would they be willing to let me take over the existing loan and bring it current. I thought for sure they’d say NO, but she told me, she would have to check with her supervisor first. She called back the next day and said yes, they would, but they needed the payment within 5 days. I said Great send me a reinstatement figure. I then called the second and paid them off and sent the check to the first to take-over the existing loan with their permission.

Now everyone I told that story to, said well wasn’t the second lien already cleared off when the first foreclosed. To be completely honest I don’t know and I didn’t care. I had a property worth $235,000.00 dollars with an existing first lien of $119,000.00 and a second worth 93K. I got the second to take 5K for a full pay off.

So I had well over 100K dollars in equity. I’m telling you the story because banks don’t want property they want payments and the bank proved it when they agreed to let me take it over.

So you should always make sure you’re never putting yourself in a position to lose. If the lender decided to say NO to my offer, what’s the worst that can happen?  I would have lost nothing but a really good deal and a little bit of pride because I screwed it up by not having the loan # on the check.


OK, let’s get into the paperwork needed to accomplish a subject to.

Number one. You need a motivated seller. They must need to sell, and have a reason why.
Their facing foreclosure, their being relocated, the house is in bad condition, they’re getting divorced or they can’t afford the payments any more. These are folks who need to sell, not want to sell. You should now the difference.

Number two. You must get a purchase and sale agreement signed by the sellers and an authorization to release lending information. You’re also going to need the seller’s last statement from the lender so you can call and get information on the loan. Whether it’s to bring the loan current, make sure the loan doesn’t have a pre-payment penalty on it. To see if it’s a fixed or adjustable rate mortgage and what the length of the loan is 15 years 20 years or a 30 year loan. You’ll also want to know if the loan includes taxes and insurance.

Number three. Call the bank and tell them that you are a third party trying to get information on a loan. Ask them where you fax the authorization to release lending information and how long before the authorization is in the system. It’s usually within 72 hours. Call back and get the information you need. If the property is in foreclosure you’re going to have to get the phone # to the loss mitigation dept and refax the authorization to them specifically.

Number 4. You or your attorney must also get the sellers to sign these basic contract forms. If you don’t have them, their in the back office of the website and in your buying and selling houses for profit manual as well. OK, number 1

 ·        Disclosure letter- this document lets everyone know that the seller is completely aware of  
                    the due on sale clause and that you’re not making any promises.

·        Power of attorney- this gives you the right to sell the property or do anything you need to do specifically with this property only.

·        Escrow letter- If the seller has their insurance escrowed the lender will apply it to the loan balance when you sell the property.

·        Change of address- This lets the lender know where to send the payments.

·        Assignment of beneficial interest- Seller signs this giving you their total interest in the land trust. You are now the owners of the property.

·        Trustee’s deed- places the property into a land trust.

·        Notice to lender- lets the lender know that the property has been put into a land trust and states the law that allows it along with new instructions on insurance and payments.

Getting these forms signed places the property into a Land Trust. Let me explain.

When the seller's sign a Trustee's Deed, that document is placing the property into a Land Trust, which gets recorded into the courthouse records. Then the assignment of beneficial interest gets signed by the seller giving you all the interest in the property that you’ve taken subject to.

If anyone was to look up this property in the court house records or online they would still see the original owner on title. They’ll never see who the real owner is without a court order. Now if someone does a title search on the property they will know that the property is in a trust but they won’t know who holds the interest in the trust until you sell the property. That’s the power of the Land Trust. You should never buy a property without using a Land Trust.

Ok, next you’ll want to make sure you fill out the Declaration of Trust. This has nothing to do with the seller. The Declaration of Trust explains who the Trustee is and who are the individuals who own the interest in the trust and how much interest each individual has. This document never gets recorded and no one but the Trustee and the interest holders see this document.

Ok, now you need to put insurance on the property in your own name. If the sellers insurance is escrowed you need to have the seller cancel the insurance after you have put a new policy in place. The insurance policy should read as follows.

Insured… 1324 Greensboro Road Land Trust.

Do not let your insurance agent put your name on the insurance policy. If you have a problem with your insurance agent tell them that you’re insuring the trust. Make sure you send the “notice to lender” document explaining that the property was put into a land trust and exactly where you want the payments to go. It’s usually your address so you can make the payments on the property until you sell it.

All properties are allowed by law to be placed into a Land Trust. The law is the Garn St. Germains act of 1982 which allows any homeowner to place their property into a land trust for estate planning purposes. If you’re refinancing a property that’s in a land trust you are in most cases going to have to remove it from the land trust and then put it back in its no big deal it’s only one piece of paper to be filed and your attorney will do it for you.

There you have the basics of a subject to. I can spend one full day teaching every aspect of the subject to but if you let your attorney do all the paperwork then you really don’t need to know much more. If you’re doing these on your own then you’ll need to get familiar with all the documents it’s not hard you only need to do 3-4 before you get the hang of it. Make sure when you’re dealing with your attorney, that you send them the paperwork you want filled out and they will do for you. Most attorney’s will not have all this paperwork readily available, so if you e-mail the documents to your attorney or title company and let them know you want the seller to sign these particular papers at closing, they’ll make it happen for you.

Now! I want to drill into you, why you must never pay cash unless the deal is so good that you can’t pass it up. If you’re going to go down and get loans from a bank you’re going to need to put at least 10% - 20% down on an investment property. Their will be no more 100% financing the banks want you to have some skin in the game.

When you take over properties subject to, you can get in with little money down. And if you’re doing it right it won’t be your money. You should always be looking for private lenders. The worst number as I’ve said before is the number one. If you only have one way to market, one way to buy property, or one funding source,  your business is built on a poor foundation, and it’s only time before it comes crashing down.

If you come across a property that has little equity but the payments are low enough to make at least 100.00 dollars net cash flow then just do a lease option on the property where you’re at no risk whatsoever. I see to many investors trying to find the perfect deal.

Let me share this secret with you. “The perfect deal doesn’t exist". You should be educated in the 5 profit centers in real estate investing and you should be able to put together offers that solve the seller’s situation. Every time a deal comes across your desk you should automatically say to yourself… Self, can I wholesale it, retail it, take over the payments, lease option or option it.

If you’re sitting around waiting for the perfect deal to fall in your lap, you mine as well go down to your local grocery store and buy all the lottery tickets you can, because it’s the same thing it’s called gambling. I see investors all the time sitting around waiting for something to happen.

I can almost guarantee them something will happen, It’s called "bankruptcy". You need to get off your bum and make something happen nobody is going to hand you anything and remember this… if it is FREE; it’s usually worth exactly what you paid for it…NOTHING!

Success is never cheap let alone FREE. If it were free, everyone would be making 7 figure incomes. I’ve always preached, look at what everyone else is doing and do the complete opposite. Why you might ask, because we know for a fact that the top earners in our country are made up of only 5% ... and the rest are made up of 95%, so doesn’t it make sense to look around to see what everyone else is doing and do something different, If you do you’ll soon be in the top 5%.

The 95% think because they made it through high school or college that their education is over, while the 5% make it a daily habit of reading and educating themselves in their chosen field. I just read a staggering statistic last week. 67% of Americans do not read one book per year. So, It’s not hard to figure out how to get into the 5% if you so choose to. I personally read more than 100 books per year and I can say emphatically that it’s changed my life forever.

Ok, I just want to touch on lead flow for a minute because I know that this was a problem for me when I first started. If you’re marketing your business properly you should have at least 1-3 leads coming in each day. If you don’t sooner or later you’re going to try to make chicken shit into chicken salad and I can guarantee you that you won’t like it. So keep marketing because your leads are your life line to success.

Real estate or real mistake?

You need an agent-and other fairy tales!

Is private selling a mistake? A real estate agent doesn't think so and here's why..

Let’s be clear here – the author of this article is a real estate agent. Not a newbie either but with 10 years in the industry.

As an agent I should despise private sellers or FSBO’s as they are called in the States. Right? The For Sale by Owners and myself should be sworn enemies yes? Natural born enemies like a dog is to a cat, like an lion relates to an antelope, we should be at each other’s  throats shouldn’t we?  Well actually…. no!

I run a business that assists people to sell their own home without the need for a real estate agent and I’m here to dispel some myths once and for all.

People, you have been hoodwinked…..

To be precise you have been conned for the past 100 years.

Agents want you to believe that you absolutely need them in order to get your property sold. They want you to imagine that you cannot possibly attempt the gargantuan task of selling without their assistance. They want you to believe that they have almost superhuman powers of persuasion, legendary marketing prowess and sublime negotiating skills.

Never mind that those 3 things are almost superfluous to getting a property sold. Never mind that most agents have had next to no training that genuinely fits them to sell your home.

Now the agents will sing you a very different tune off course. They will assure you with absolute tenacity that selling a home by yourself is perilous. ( After 10 years in the industry I’m yet to hear of even one case of a private seller getting themselves in trouble ) No doubt it has happened but I have never yet seen it and I deal with FSBO’S on a daily basis. I have however seen agents make a grand old mess of things from time to time.


Of course you must employ an agents services to set the correct price mustn’t you? Hmmm? This particular myth has to be right up there with the tooth fairy. Nothing against the tooth fairy because there is at least the anecdotal evidence of children for the fairy’s existence, while there is no such evidence to suggest agents can price property accurately.

There is however plenty of evidence to the contrary. In the week preceding this article I happened upon two instances where the private sellers used several different agents to give them initial market appraisals. Astonishingly, given that the homes were in the 400K’s range , the market opinions varied by tens of thousands. In one case on a property worth nominally around $450,000 two agents had prices that were $100,000 apart.

How is this possible? How can two supposedly professional, knowledgeable agents quote such disparate figures. Well the answer is surprisingly simple. Some agents are incredibly incompetent…and some agents are very competent but want a listing so bad they will attempt to buy it rather than let it go to their competitor. My point here is straightforward. You can price a property just as accurately as any agent can. In fact I suspect that most private sellers do a better job of it and here’s why…

Agents  view and sell property that is in vastly differing price brackets. Some are two hundred thousand and some may be two million. But you are an expert in your narrow price range. You can take 2 days studying the listings in your local area via the internet and newspaper. I guarantee you can be more up to speed than your local agent for your particular property price and type. Nowadays there are also very inexpensive market reports and sales figures available for your area so there is no reason at all not to be able to get an accurate price on your property without an agents help.

Ok so let’s consider that myth laid to rest. Of course you do need the agent to market your property at least, ahem, don’t you?

Well yes and ….no…but mainly no. If you are going to do a half baked attempt at selling by yourself then yes indeed, you are better off sticking to an agent. On the other hand, if you make an even remotely genuine attempt you can easily get more than enough exposure for your property, all by yourself. The reason for this is that this amazing tool known as the internet has leveled the playing field. You can get your property seen by as many people as you need with little effort or cost. The agents only monopoly, that of marketing, has now been broken and the private house seller is the beneficiary.

Perhaps the, if pricing isn’t a problem and marketing is within anyone’s reach then surely the negotiation part is where the agents shine right ? Oh dear…

An agent is running a business and that business involves he or she securing a commission for services rendered. This is  a very inappropriate starting point for someone attempting to negotiate a sale between a buyer and seller. The negotiations most often come down to price and who has the whip hand? Someone who is seeking a commission or someone who is  selling their own home and who has the benefit of many thousands in commission savings to allow more flexibility in price if needed?

In my experience agents training involves how to sell… to their listing clients ..and very little about how to sell to buyers. In any case the role of negotiation while genuinely important is very much over estimated, because at the end of the day – houses sell themselves!

Price a property correctly and so long as there are buyers around, they will beat a path to your door. My industry experience involves Australian real estate but these same principles and truisms hold true equally in the Unites States, England,Canada,New Zealand...anywhere. Over price your property and you can forget selling unless you are very , very lucky.
If there are no buyers or if you price far too high the neither an agent or a private sale will eventuate. Get the price wrong and no amount of marketing will compensate for that. Essentially you’ll be just informing an ever greater number of potential buyers that your property is priced to high.
The house will sell itself if you let it AND if there are buyers around. Sometimes there simply aren’t any.

No one knows the home like the owner so why on earth do we insist on believing the fairy tale that an agent can do a better job of selling your home. The reason is simple. It’s because that agents will describe all manner of reasons why you will fail and they will sound plausible ( remember they are trained to sell to you, not to buyers ) The stories are coming from an authority figure. You may not like agents but they know real estate don’t they?

The agents will point out the property down the road which is being sold privately and remains on the market with no offers after 6 months. Yet somehow they find no time and have no desire to tell you about the listings on their own books that have sat with them for 18 months. That’s different they will say. That owner’s price is too high and no agent can sell if the price is set too high by an unreasonable owner. Do you see their story unraveling in front of your very eyes?

One last point. There seems to be another misconception that private selling is terribly stressful, as though using an agent will be a cakewalk for you. It seems to me that anytime you introduce an unnecessary third party it can only add to the potential for stress. If you think that by using a real estate agent that you will somehow not need to negotiate etc then you are in for a rude awakening. This is because instead of negotiating with a buyer suddenly you will be negotiating with both a buyer ( indirectly ) AND the agent as well.

If you really think that you need a realtor to sell your property then you are probably right and no article will convince you otherwise. But know this. If you are using an agent you are bound to have exactly the same hurdles and exactly the same challenges. The only difference is that you’ll be paying handsomely for the feeling of assistance you may or may not receive from your realtor. Estate agents have been pulling the wool over the publics eyes for years but the jig is up.

The wool over the eyes analogy is appropriate because you dear private seller are being treated like so many sheep in a big herd.

If you want to sell your own home, do some basic research to get an accurate price. Place a sign outside your property, place it on a well trafficked internet site and then be patient. If an agent tries undermining your attempts with typical mind games, call their bluff. Give them the possibility to sell while retaining your right to do so without commission…and see who gets the prize. My money is on you!

Monday 8 July 2013

The Second Twenty - Plus one

Odd how it's turning out that these are batches of 21 - but that's fine, because they are closings!

And now, in no particular order, here they are:


1390 Coach Road - Town of Skaneateles - $405,000

28 Orchard Road - Village of Skaneateles - $251,000

3959 State Street Road - Town of Skaneateles - $289,895

1053 Jewett Road - Town of Skaneateles - $285,000

718 Sheldon Road - Town of Skaneateles - $430,000

4519 Jordan Road - Skaneateles Falls (Unincorporated Community) - $30,000

1 Highland Street - Village of Skaneateles - $142,000

3754 Fisher Road - Town of Skaneateles - $134,000

1275 Oak Bluff - Town of Skaneateles - $1,150,000

42 East Elizabeth Street - Village of Skaneateles - $305,500

3858 East Street - Town of Skaneateles - $164,900

50 West Lake Street - Village of Skaneateles - $816,000

2 Prentiss Drive - Village of Skaneateles - $570,000

2605 East Lake Road - Town of Skaneateles - $995,000

130 Locust Lane - Town of Spafford - $525,000

2445 East Lake Road - Town of Spafford - $975,000

3187 West Lake Road - Town of Skaneateles - $996,000

1562 Heifer Road - Town of Skaneateles - $270,000

1 Teasel Lane - Village of Skaneateles - $390,000

682 School Street - Skaneateles Falls - $60,000

2987 East Lake Road - Town of Skaneateles - $2,835,750







Saturday 6 July 2013

Skaneateles Real Estate - The Long, Long Overdue Update

No, I have not gone to Alaska or Asia or Anywhere.  I have been here pounding the pavement with my buyers, hitting my cell phone constantly, and returning home way past when I should have gotten there.  All in a good cause - selling my listings and finding homes for my buyers.

Currently there are 100 single family homes in the Skaneateles area of the multiple listing service.  Of these, 27 are in the Village and 28 are waterfront.  Seven new homes have come on the market in the Village since I last reported (June 1st!) and 5 new waterfront listings have appeared.

Altogether 26 homes have been listed.  The lowest priced home is well into the lower $100,000. The high is almost 8 million (and yes, it is on the water.)  Three of the new ones are under $200,000 and four are above a million.  The median price is a relatively high $449,000.

Fourteen properties have gone under contract.  The median list price for those homes is just under $300,000.

We are well up there in sales.  At the mid-point of the year we have 42 properties sold and closed.  The median list price was $295,000.  Five were over a million dollars (list) and 12 were under $200,000. 

I am sitting in the office on a very muggy Saturday evening, inspired by a new buyer who just called and who will need statistics like these to understand the market.  I need statistics like these to understand it - but then, I have little time to sit back and reflect.  Today I had that chance, and I enjoyed it....but when the market is hot, as it has been this past month, it is time to jump and ask questions (or reflect) later.

Hopefully in the next week I will find more time to write out the Second Twenty of properties that have closed and their published prices.  If not, please bear with me - and come to Skaneateles to be part of the market!

Wednesday 12 June 2013

Skaneateles Real Estate - The Long Overdue Update

I knew it had been a while, but I didn't think it was a month!  I have been busy, which is good.  I do like looking back this far because it shows trends more easily.

There are currently (only) 92 single family homes listed in the Skaneateles area of the multiple listing service.  Of these, 28 are in the Village and 29 are considered waterfront.

Since the last update on May 17th, 17 properties have come on the market.  Only one is a re-list.  Nine are waterfront, and seven are in the Village.  Three are multi-million dollar properties.  The new listings range from $279,000 (my Highland Ave. listing - a steal!) to an almost 8 million dollar waterfront estate.  Four of the Village homes are stately and large, and they range in price from $500,000 to almost $700,000.

Turning to the homes that have offers, there are 29 in this category.  Some are waiting for other homes to sell, but the vast majority have offers contingent on financing or attorneys' legal work.  Where the median price was somewhere around $600,000 in the new listings, the contingent homes' median price is about $300,000, or half that number.  A third are considered waterfront, similar to the percentage of all listings.

With all these high numbers being bandied about I expected to find a goodly number of closings, as well.  Instead I found five, all of them selling below $400,000.  In this case the median list price was in the mid-$200,000.  This means simply that, as we all know, the lower-priced homes sell quicker.  The pool of buyers is greater than the million dollar home-buyers.

We now have 31 homes that have sold so far this year.  Last year was a record-smashing year, and by this time there were 38 closings.  Interestingly enough, the median price was just about the same.  But there is a slow-down, and it can be felt in the number of showings requested in the past month.  There shouldn't be - we just re-financed our house to take advantage of the 2.9% rates because they are going up.  I believe everyone should get out there and BUY!  There are some fantastic homes in our wonderful Village, Town and on the lake!

Friday 31 May 2013

New Listing and Open House Alert! 3862 Highland Ave

I love this house!  When I first got to Skaneateles I fell in love with Highland Ave, just outside the Village.  I thought there was a place I could walk the dogs (Anna and Sebastian then) and Alex would find friends.  It seemed so congenial - space between homes, large yards, small homes as well as larger ones.  Alas, there were none at the time I could afford, so I came as close to it as I could.  I still walked the dogs there, though, on the loop.

So here is your chance - 3862 Highland Ave, open Sunday from 1:00 to 3:00.  It has three real bedrooms but also the possibility of a fourth which could be part of an in-law suite on the entrance floor.  Two-car attached garage, LARGE inground pool, almost an acre (.99!) with privacy trees and a barely used road between you and the neighbors to the south.  Inside are hardwood floors, a wood-burning fireplace, kitchen with stainless steel appliances, and a sun room that was so bright when I took the photos I couldn't get a good shot of it!  The decks are great - so is the balcony off the master bedroom overlooking the pool.  Really.


So come and see - you will fall in love!  The price is $279,000 which is just under the assessment.  Taxes are more reasonable in Skaneateles as I've said before than other areas.  (Thank you waterfront properties and Welch Allyn!)  For more photos, please see the listing:  ML#S292041.  To get there, go east on Genesee Street in the Village and veer left up Onondaga. Turn left again outside the Village limits onto Highland and watch the numbers.  3862 is on the right hand side.  See you there!

Thursday 23 May 2013

New Listing on the Lake


 The lot I have listed down Firelane 21B now has the possibility of a 1500sf. camp being built for it.  And for only $350,000 - brand new!

The owners have built several of the cottages on the road in the past 20 years and so we sat down to write up what it would cost for them - Lake Country Construction - to build another one on this lot.

The price floored me.  The camp would have a basement that could be a walkout.  Upstairs a bedroom, full bath, family/living room and kitchen.  The top floor would be left unfinished at this price, but could be a huge master suite or two bedrooms.  The camp was already built for someone else, so if you are very interested I can show you which one it is.

The beauty of this plan is that you get a totally new house that would contain your fixtures, your layout, your
choices.  Renovations cost more than new builds, in many cases, and trying to retrofit an old camp is difficult.  This one is a blank slate - you decorate it right from the start.  A wrap-around porch to take advantage of the views?  Of course it would cost more, but then - it's your choice!  Don't need a full block basement?  The owners will build the camp for $25,000 LESS and put it on piers.

Water will come from the lake (our very, very pure lake), the septic system will be in and functional at this price,
and the owners are local builders so they know the Town and codes and people.

Not a whole lot more information online, but the ML# is S291630.   I can sit with you and show you the plans, you can speak with the builders, and next year at this time you may be opening up your new seasonal cottage on the west side of Skaneateles Lake!

Saturday 18 May 2013

Open House Alert! 115 Raspberry

Sunday from 1:00 to 3:00 I will hold 115 Raspberry in Camillus open.  The price has just been reduced to $299,900 which makes it a bargain!

Not just a four-bedroom home, it also has a fifth bedroom over the garage and larger than the others, I think.  A corner room, now used as a media room.

Not just one of many homes with back yards looking at other back yards, it has more privacy thanks to trees planted by the owner and the way the house was situated on the large lot.

Not just a full basement, but one finished in three ways: a kids' playroom in part, an adult bar, and the owner's office.  Still room for storage, too!

Not just an eat-in family room, but also a formal dining room and formal living room (with a bay window and a view!)

Not just a pretty kitchen, but one with stainless steel appliances, stacked laundry, newer ceramic tiled floors and a gas fireplace at the far family room end.

Come and see it!  ML#S285298 for photos....Take Route 5 from 695 to Ike Dixon Road across from Gilfillan's to a quick right onto Scenic Drive.  Then it's about half a mile to Raspberry...up the hill and we are on the left.  See you there!

Friday 17 May 2013

Skaneateles Real Estate - The Sometime Update (May 4th - May 16th

This business is one of ebb and flow.  One week the phones are fairly quiet, and the next I am working 12 hour days.  The one sure thing to start the real estate juices moving is if I go away.  I took a day to go down to the city and see Alex, Rachel, and Liam.  I told people this ensured a house would sell, and even picked out the house that would sell this time, and sure enough it did.  I spent a lot of my time standing in the park by the East River arranging showings (that get more difficult the farther away I go) and accepting offers.  I plan to be away a lot this summer to stimulate business!  The real estate magic even worked down there.  After months of looking, they found a two-bedroom apartment just where they wanted to be and for less $$ than they had expected!  (Still more than the average Central New York mortgage, but still...) Thank goodness...there's another little boy coming in August!

So currently in the Skaneateles area of the multiple listing service there are only 92 active listings.  Of these, 23 are in the Village and 25 are waterfront ('tis the season).  Two homes were re-listed, one in the Village and the other a great homestead for the right person.  Seven other new ones came on, ranging in price from the mid-$100,000 to almost a million.  I look at the numbers for the new listings and realize that a few years ago they would have been higher, perhaps in the 10% to 15% range.  But as homes sell - and they are still selling, I expect the numbers to go up.  Now is the time to buy, I tell you!

There are five groups that have taken this to heart and placed offers on homes in the past two weeks.  Three are village homes, around $500,000 or so.  This continues last year's trend...Another is waterfront and a third is a new build, from what I can tell.

We are up to 27, my lucky number, of sold and closed homes in the area.  The latest was listed in the lower $100,000 range.  Last year by this time we had 29 closings, so certainly we are on track for another great year.  You know the old saying:  "You snooze, you lose....buy now!"

Friday 3 May 2013

Skaneateles Real Estate - The Occasional Update (April 13th to May 3rd)

When I went through my hotsheet today I sent off yet another new listing to some clients.  I thought I better do the update, before I got overwhelmed and it made less sense.  I put in the criteria, and came up with 23 new listings since the last update!  Oh my!  But then when I went through their history I discovered that while they had a new number and in a fair number of cases a new Realtor, 13 were actually re-lists of homes that hadn't sold.

The verifiable new listings can be broken down by Village (2), Waterfront (1) and Town (7).  There are now a total of 91 active listings in the Skaneateles area of the multiple listing service. In the Village, two great houses came on - one close to a million and the other close to half a million.  We have some gorgeous homes in the Village!

The Town homes range from a low of the mid-$100,000s to over half a million.  Large, small, with or without acreage - we have a great selection at this time of year.  Buy now and you will be able to close (most likely) by mid-July.  While there's only one true new listing in waterfront you could push to take possession before the 4th of July then spend the summer enjoying it.  And if not the new one - there are 23 others waiting to be sold on the lake, too.  Ten Mile Point has a great beach (see below) from which to watch the lights on the lake!  And it's a bargain at $250,000.


The "under contract" numbers have fallen a bit.  There are only 17 waiting to close.  Seven of these are new since the last update on April 12th.  They range in list price from a low near $40,000 to over a million.

We now have 26 sold and closed properties year to date.  Of these, two are in the Village, one is waterfront, and the remaining two are situated in the town.  If you missed it, I did write out the First Twenty back in April.  And, oh yes, 50 West Genesee Street is reactivated after a winter hiatus.